DEATH SET APPAREL
Death Set IS AN ALTERNATIVE LIFESTYLE BRAZILIAN JIU JITSU APPAREL COMPANY BASED IN NYC ESTABLISHED IN 2016. BJJ BEING THE LINK BETWEEN SUBCULTURES OF NYHC, GRAFFITI, TATTOOING, bikes, cars or just drinking beer, smoking weed and not giving a single flying triangle fuck.
Focusing on combative martial arts essentials and lifestyle apparel with influences from old comic book advertisements, hardcore band merch & NYC’s aesthetics and crime-ridden history. All of the gear are limited capsule releases featuring premium quality products accessed via E-mail newsletter engagement. Death Set is a journey into design expressionism through apparel, accessories, and BJJ essentials.
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Research styles of garments and aesthetics trending within the BJJ industry, constantly looking to stay ahead of the curve in design and product quality.
Directly deal with all accounts and vendors for manufacturing of products. Continuously developing close relationships with vendors as local as Gravesend Brooklyn to as far internationally as Sailkot Pakistan.
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Conceptualize & design all artwork and production files for products including apparel & accessories, compression gear, MMA shorts, and Brazilian Jiu Jitsu Gis.
Design & manage all assets for the E-commerce site, various social media platforms, and the Death Set Newsletter.
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Competed in tournaments as well as sponsored athletes in the BJJ community locally and internationally
Actively train between The Dojo NYC & !0th Planet NYC